I've been taking photos of things I like around Sheffield for a while. I've lived here all my life, and still find interesting bits I've never come across. Everything from old signage, quirky type, ghost signs, street-art, interesting letterboxes and just things that make me smile — a real random mix of images.
Finding these hidden beauties is what inspired us to create Why U Reading This For and even inspired us to create typefaces. We never know where inspiration for a new project will come from, but give me an old industrial estate or derelict warehouse over a fancy design blog any day.