Burton Street is a not-for-profit, supporting adults and older children with learning and physical difficulties. Over time they'd outgrown their image, and they wanted a fresh look which would (1) showcase their clients talents, and (2) be as cost effective as possible going forward.
Burton Street are pro-creativity, and it quickly became clear we needed to create an identity that their clients could interact with. Our solution was to create a bespoke typeface, laser cut from MDF, which formed the base of their toolkit. We supplied this in both physical formats for creative sessions, as well as a digitised font for quick designs on the computer.
With their toolkit, they're able to create both type and illustrations for use on advertising/marketing in-house, which can be incorporated into the client's creative sessions.
Posters and leaflets can be created cost effectively, as well as giving Burton Street and unique personality.