Jack from Metal & Dust has the handshake of a vice. An old, mucky vice. He needed a crisp, clean identity to counterbalance his hands & showcase the quality of his beautiful bespoke furniture.
— Identity— Stationery— Website— Branding Tools
We were experimenting with deconstructing the M&D letters, and found that the two fit together nicely to make an abstract fox icon, a nice nod back to how Jack finds his materials, scavenging though junk yards & old barns.
When it came to the final execution, we wanted it to scream quality. The brand icon lends itself to being burnt, embossed, moulded and stamped into any surface.
To juxtapose the clean identity, we needed some gritty photography. Alexandra Wallace captured some great shots of Jack in his workshop doing what he does best - getting his hands dirty.
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