Sainsbury's Food Typography

The good people at Analogue Folk asked us to produce 9 large typographic food pieces, for Sainsbury’s latest campaign, Twist Your Favourites. The pieces were viewed/shared/drooled over 1000’s of times across social media and the world wide internet.   

Our favourite comments so far include:
Process77 posted on Reddit, "If these are done by hand, they are DOUBLE RAD!!!!” (N.B: is the word rad back in?) & Stephen Robinson said on Facebook: "Coffee in spag bol? The dirty rotten bastards."

Outcomes

— 9 x Food Typographic Pieces
— Social Media Sized Versions
— Time Lapse Process Videos

sainsburys_coffeesainsburys_coffee
sidebyside_sainsburysfoodtypography_coconutsidebyside_sainsburysfoodtypography_coconut
sidebyside_sainsburysfoodtypography_mustardsidebyside_sainsburysfoodtypography_mustard
sidebyside_sainsburysfoodtypography_olivessidebyside_sainsburysfoodtypography_olives
sainsburys_horseradishsainsburys_horseradish
sainsburys_darkchocsainsburys_darkchoc
sainsburys_honeysainsburys_honey
sainsburys_anchoviessainsburys_anchovies
sainsburys_chorizosainsburys_chorizo
 

"It’s been a pleasure working with Side by Side on the Sainsbury’s Twist Your Favourites campaign. We wanted to bring the flavours and ingredients of the campaign to life, and after coming across Side by Side’s typography work we knew they were exactly the right fit. When we briefed in the work, the team ‘got it’ immediately and everything from quoting to agreeing timings and getting feedback was really swift.”

Mandy Watt, Senior Producer at Analog Folk