Sainsbury's Food Typography
The good people at Analogue Folk asked us to produce 9 large typographic food pieces, for Sainsbury’s latest campaign, Twist Your Favourites. The pieces were viewed/shared/drooled over 1000’s of times across social media and the world wide internet.
Our favourite comments so far include:
Process77 posted on Reddit, "If these are done by hand, they are DOUBLE RAD!!!!” (N.B: is the word rad back in?) & Stephen Robinson said on Facebook: "Coffee in spag bol? The dirty rotten bastards."
Outcomes
— 9 x Food Typographic Pieces
— Social Media Sized Versions
— Time Lapse Process Videos
"It’s been a pleasure working with Side by Side on the Sainsbury’s Twist Your Favourites campaign. We wanted to bring the flavours and ingredients of the campaign to life, and after coming across Side by Side’s typography work we knew they were exactly the right fit. When we briefed in the work, the team ‘got it’ immediately and everything from quoting to agreeing timings and getting feedback was really swift.”
Mandy Watt, Senior Producer at Analog Folk